After eyeshadow, before mascara
Once you've finished your base makeup and eyeshadow, apply your eyeliner. Defining your eyes with liner before mascara creates a more striking, wide-awake look.
Twist the dial to adjust and draw
Twist the dial to extend the pencil, then glide it along your lash line following the natural shape of your eye. The built-in sharpener lets you customize the tip width, so you can create anything from a fine, precise line to a bold, graphic stroke. The creamy gel texture glides on smoothly without skipping, and sets quickly to minimize transfer or smudging throughout the day.
How to choose your shade
- For the office, try Soft Brown or Dutch Brown for a naturally defined look
- On weekends, warm up your eyes with Amber Bronze or Sienna Brown
- For evening plans, go bold with Black Moon, or add a sophisticated pop of color with Rosy Burgundy or Crimson
Use it as eyeshadow too
Thanks to the gel formula, you can double this liner as shadow. Right after drawing your line and before it sets, gently blend it out with your fingertip or a brush for a soft, smoky effect. Shimmery shades like Gold Label also work beautifully as a highlight along the lower lash line.
Removal and storage tips
This multi-proof formula resists water, sweat, and oil, so we recommend using a dedicated eye makeup remover for gentle, thorough cleansing. Always close the cap tightly after use to prevent the pencil from drying out, and store in a cool place away from direct sunlight. Use within 36 months of manufacture date once opened. Please note that Gold Label (G4) contains carmine, so those sensitive to this ingredient should take care.