Rice 72 Serum 50ml + Rice Water Sheet Mask 10ea

A brightening serum inspired by the wisdom of rice water cleansing

This brightening functional serum is formulated with 72% Korean rice bran water. It reinterprets the time-honored tradition of rice water cleansing for modern skincare, helping to brighten a dull complexion and smooth rough texture. The lightweight yet rich texture absorbs without heaviness, leaving skin feeling fresh and comfortable.

Rice bran water meets brightening actives

Vitamins and minerals naturally present in rice bran water nourish the skin, while niacinamide (a brightening functional ingredient) enhances radiance. Sodium hyaluronate delivers deep hydration, and yeast/rice bran ferment adds an extra layer of moisture, keeping skin soft and supple without any dryness.

For skin that needs both tone-evening and hydration

Ideal for dry skin prone to dullness and flakiness, or skin that feels undernourished. Suitable for all skin types. After toner, morning and evening, dispense an appropriate amount and gently smooth over face and neck. Pair with the Rice Water Sheet Mask from the same line to deliver an even more concentrated dose of rice bran nourishment.

Use after toner, before moisturizer

Rice 72 Serum is an essence/serum-step product, meant to be applied right after toner has prepped and smoothed your skin. Once the serum has fully absorbed, seal it in with your moisturizer to lock in all the nourishing benefits of rice bran water. The sheet mask can be used before or after the serum, but applying it before helps flood your skin with hydration and primes it for better serum absorption.

Suitable for morning and evening use

The serum can be used daily, morning and night, after cleansing. In the morning, rely on it for brightening and moisture; in the evening, use it to replenish skin that's been stressed throughout the day. The sheet mask can be used 2–3 times a week depending on your skin's needs, or daily when your complexion feels especially dry or dull.

Recommended amount and application

Dispense 2–3 drops of serum using the dropper, spread evenly across your face, then gently press it in with your palms to help it absorb. For the sheet mask, smooth it onto your face with no gaps, leave on for 15–20 minutes, then remove. Don't let the remaining essence go to waste—pat it into your neck and the backs of your hands.

Recommended routines by skin concern

• For dullness: Layer Rice Toner → Rice 72 Serum → Rice Radiance Cream to create a full brightening routine
• For dryness and flakiness: Start with the sheet mask to flood skin with moisture, then follow with the serum to add a nourishing layer
• Before a big event: Apply the sheet mask in the evening, follow with serum, and sleep on it—your makeup will sit beautifully the next day

Storage and usage notes

This formula contains niacinamide, a brightening functional ingredient that plays well with most actives, but if your skin is sensitive to high-concentration products, start with a small amount to test. Best used within 12 months of opening. Store in a cool place away from direct sunlight. If redness, itching, or irritation occurs during use, discontinue and consult a dermatologist.

Oryza Sativa (Rice) Bran Water, Butylene Glycol, Water, Glycerin, Niacinamide, Sodium Hyaluronate, 1,2-Hexanediol, Betaine, Glycosyl Trehalose, Hydrogenated Starch Hydrolysate, Caprylyl Glycol, Carbomer, Tromethamine, Sodium Chondroitin Sulfate, Saccharomyces/Rice Bran Ferment Filtrate, Oryza Sativa (Rice) Bran Extract, Lactobacillus/Soybean Ferment Extract, Salix Alba (Willow) Bark Extract, Origanum Vulgare Leaf Extract, Portulaca Oleracea Extract, Chamaecyparis Obtusa Leaf Extract, Scutellaria Baicalensis Root Extract, Cinnamomum Cassia Bark Extract, Allantoin, Dipotassium Glycyrrhizate, Styrene/VP Copolymer, Pentylene Glycol, Ethylhexylglycerin, Aspalathus Linearis Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Liquidambar Orientalis Extract, Perilla Frutescens Leaf Extract, Glycerin, Rice Bran Water, Caprylic/Capric Triglyceride, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Oryza Sativa (Rice) Extract, Avena Sativa (Oat) Kernel Flour Extract, Oryza Sativa (Rice) Bran Extract, Saccharomyces/Rice Bran Ferment Filtrate, Hordeum Vulgare (Barley) Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Honey Extract, Trehalose, Glyceryl Stearate, Cetearyl Alcohol, Stearic Acid, Polysorbate 60, Sorbitan Sesquioleate, Sodium Hyaluronate, Allantoin, Carbomer, Hydroxyethylcellulose, Arginine, Dipotassium Glycyrrhizate, Sodium Polyacrylate, Disodium EDTA, Pentylene Glycol, Caprylyl Glycol, Fragrance

The list of ingredients is subject to change. Please consult the packaging of the product purchased.