Kyungmi Hwiyo Whitening Serum

Hanbang Complex KW-10 for Targeted Brightening Care

A brightening functional serum powered by KW-10, a proprietary complex developed in-house by KM COSMETIC. KW-10 is registered in the International Cosmetic Ingredient Dictionary (ICID) and combines traditional Korean botanical extracts—including chestnut inner shell, white mulberry root bark, apricot kernel, purslane, and angelica root—to help improve skin tone and support elasticity at the same time. The formula is lightweight yet hydrating, absorbing quickly without any sticky residue during the serum step.

Five Hanbang Ingredients Working in Synergy

Each key ingredient in KW-10 plays a distinct role in caring for your skin.

• Chestnut inner shell: Rich in vitamin C to help boost skin's natural resilience and support anti-aging care
• White mulberry root bark: Helps inhibit melanin synthesis to reduce the appearance of dark spots and freckles
• Apricot kernel: Contains linolenic acid to bring vitality and elasticity to the skin
• Purslane: Offers antibacterial and anti-inflammatory benefits to soothe troubled skin
• Angelica root: Helps smooth and refine damaged skin

Enhanced with deep sea water minerals to keep skin hydrated and luminous.

For Skin Concerned with Dullness and Dryness

Ideal for skin fatigued by UV exposure and environmental stress, skin bothered by dark spots or hyperpigmentation, and skin feeling tight from dryness. After toner, dispense an appropriate amount and gently press along the skin's texture until absorbed. Follow with a cream to lock in the benefits for even better results. Suitable for all skin types and daily use.

Use after toner, at the essence step

This brightening serum is designed to be used at the essence step, after cleansing and toning. If you've already applied a hydrating essence, layer this serum on top. Once the serum has absorbed, follow with a moisturizer to help lock in the active ingredients and extend their time on the skin.

Suitable for morning and evening use

For best results in brightening and firming, use consistently morning and night. If applying in the morning, always finish your routine with sunscreen. UV exposure is a leading cause of hyperpigmentation, so daily SPF is essential to maximize the benefits of your brightening serum.

Apply a moderate amount, following the skin's natural texture

Dispense 2 to 3 drops onto your palm using the dropper. Dot the serum onto both cheeks, forehead, nose, and chin, then gently smooth outward from the center of your face, following the natural direction of your skin. For areas with dark spots or hyperpigmentation, apply a second layer for targeted care.

Routine pairings by skin concern

• Dry and dull complexion: Prep skin with a hydrating mist, apply the serum, then seal with a rich moisturizer
• Loss of firmness: After the serum, apply a generous layer of nourishing cream to lock in the active ingredients
• Targeted care for dark spots and hyperpigmentation: Layer an extra application of serum on affected areas, and reapply sunscreen diligently throughout the day when outdoors

Storage and usage notes

Store in a cool place away from direct sunlight. If you experience redness, itching, or irritation during use, discontinue and consult a dermatologist. For optimal freshness, use within a reasonable time after opening.

Product ingredients list.

The list of ingredients is subject to change. Please consult the packaging of the product purchased.