B3 Niacin Serum 50ml

10% Niacinamide High-Potency Brightening Serum

If dull, lackluster skin tone is your concern, this is for you. Formulated with 10% niacinamide, this high-potency brightening serum helps inhibit melanin transfer to promote a clearer, more even complexion. It's a dual-functional cosmetic certified for both wrinkle improvement and brightening. Instead of purified water, it uses seawater as its base to deliver a surge of hydration that absorbs comfortably into skin.

Ingredient Design That Delivers Brightening and Hydration in One

Each key ingredient plays its own role in caring for your skin.

• Niacinamide 10%: Helps inhibit melanin transfer to refine and even out skin tone
• Arbutin: Helps suppress melanin production to target hyperpigmentation
• 10 Types of Hyaluronic Acid: Multi-weight hyaluronic acids hydrate skin from surface to deeper layers
• Panthenol: Soothes and reinforces moisture retention
• Adenosine: Functional ingredient for wrinkle improvement

Enriched with plant-derived extracts like lotus leaf, pomegranate, and bifida ferment lysate, it supports overall skin health and condition.

For All Skin Types Concerned with Uneven Tone

Recommended for those dealing with melasma, dark spots, or uneven skin tone. The bouncy texture absorbs without stickiness, making it easy to incorporate into your daily routine. Pair it with the B3 Cream from the same line to amplify brightening results.

After toner, before cream — the serum step

Serum is applied after toner has prepped your skin, and before your moisturizer. With 10% niacinamide, this is the brightening powerhouse of your routine. If you're layering multiple essences or ampoules, apply them from lightest to richest in texture.

Morning and evening use

Niacinamide is gentle enough for daily use, twice a day. In the morning, it helps create a radiant, even base for makeup. At night, it delivers targeted care to skin that's been exposed to environmental stressors all day.

2–3 drops, gently pressed across the face

Dispense 2–3 drops with the dropper and dot onto both cheeks, forehead, and chin. Press and smooth outward with your palms. For areas with visible hyperpigmentation, feel free to apply a second layer for extra focus. The gel-serum texture absorbs quickly without any sticky residue.

Routine pairings by skin concern

• If dullness is your main concern: Alternate with a vitamin C serum — use this one in the morning and vitamin C at night
• If dryness is also an issue: The formula includes 10 types of hyaluronic acid, but sealing it in with a rich moisturizer will boost hydration retention
• If you're targeting dark spots: Pair it with the B3 Cream from the same line for enhanced results

Notes on using high-concentration niacinamide

This is a 10% formula, so if you have sensitive skin, start with a small amount to test your tolerance. If you experience redness or stinging, reduce frequency or begin with a lower-concentration product. Store in a cool place away from direct sunlight, and consult a dermatologist if irritation occurs.

Sea Water, Niacinamide, Butylene Glycol, Glycerin, Water, Propanediol, Arbutin, Panthenol, Adenosine, Sodium Hyaluronate, Nelumbo Nucifera Leaf Extract, Punica Granatum Fruit Extract, Ficus Carica (Fig) Fruit Extract, Ginkgo Biloba Leaf Extract, Morus Alba Fruit Extract, Lactobacillus Ferment Lysate, Lens Esculenta Seed Extract, Pueraria Lobata Root Extract, Canavalia Gladiata Seed Extract, Glycine Soja (Soybean) Seed Extract, Vigna Radiata Seed Extract, Perilla Frutescens Seed Extract, Salvia Sclarea Extract, Hyacinthus Orientalis Extract, Lavandula Angustifolia (Lavender) Flower Extract, Borago Officinalis Extract, Hydrangea Macrophylla Flower/Pollen Extract, Matricaria Flower Extract, Betaine, Glycosyl Trehalose, Allantoin, Polyglutamic Acid, Hydrolyzed Hyaluronic Acid, Hydroxypropyltrimonium Hyaluronate, Potassium Hyaluronate, Sodium Hyaluronate Crosspolymer, Hyaluronic Acid, Bifida Ferment Lysate, Bifida Isoflavonoid Extract, Probiotics Extract, Fucus Serratus Extract, Citrus Limon (Lemon) Fruit Water, Psidium Guajava Fruit Extract, Sodium Acetylated Hyaluronate, 1,2-Hexanediol, Glycereth-26, Hydroxyethylcellulose, Carbomer, Tromethamine, Hydrogenated Starch Hydrolysate, Viburnum Carlesii Flower Extract, Coccinia Indica Fruit Extract, Xanthan Gum, Pentylene Glycol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA

The list of ingredients is subject to change. Please consult the packaging of the product purchased.