Wash your brushes 1–2 times a week
How often you clean your makeup brushes depends on how frequently you use them, but once or twice a week is a good baseline. Foundation and concealer brushes pick up more oils and product buildup, so they benefit from more frequent washing. Powder brushes can usually go a full week between cleanses. If a brush hasn't been washed in a while, let it soak in the cleanser for about 20 minutes before washing to help dissolve stubborn residue.
A little goes a long way
This is a highly concentrated formula, so one or two pumps are enough to clean several brushes. Dispense the cleanser onto your palm or into a dedicated cleaning cup, then gently swirl the bristles to work up a lather. Avoid scrubbing or pressing down hard, as this can distort the brush shape. The key is to use a gentle, swirling motion.
Proper rinsing and drying extend brush life
After cleansing, rinse thoroughly under lukewarm running water until all traces of foam are gone. Don't wring out the bristles. Instead, gently press them against a clean towel to remove excess water, then lay the brush flat to air-dry in a cool, well-ventilated area away from direct sunlight. Never dry brushes upright, as water can seep into the handle and weaken the adhesive that holds the ferrule in place.
Safe for both natural and synthetic bristles
This cleanser contains ingredients that protect the cuticle layer of the bristles, making it suitable for both natural and synthetic hair brushes. Its conditioning effect helps maintain softness and resilience even after repeated washes, so you can confidently use it on your most treasured natural hair brushes.
Use the cap to prevent leaks during storage
After each use, snap the protective cap onto the pump to prevent accidental dispensing. The pump stays locked in place, so it won't leak during travel or when you're on the go. Store in a cool place away from high heat and direct sunlight.