Juve Lip Serum 10g

88% serum base for deep hydration and a dewy glow from within

A hybrid lip serum that delivers the color payoff of a gloss with the deep hydration of a serum. Formulated with a high-concentration oil base, lotus-derived plant PDRN, a 7-peptide complex, and exosome technology, it actively cares for lip condition with every application. The rich, seamless texture fills in fine lip lines for a smooth finish, while the sheer, buildable pigmentation creates a glass-like shine.

Hydration proven through clinical testing

In a clinical study with 22 participants, results showed a 75.42% improvement in lip flakiness, 71.14% improvement in lip radiance, and 19.99% improvement in lip texture. The angled metal applicator hugs the contour of your lips for smooth, even application without clumping, and delivers a refreshing cooling sensation on contact.

5 shades to match your personal color palette

• 01 Joo Rose: A vintage MLBB with dried rose undertones
• 02 Joo Mocha: A muted mocha mousse brown
• 03 Joo Peach: A soft MLBB beige blending peach with hazel
• 04 Joo Blossom: A delicate pink glow, fresh as flower petals
• 05 Joo Cherry: A clear, cool red like biting into a ripe cherry

One swipe gives you a watercolor-soft wash of color, while layering builds up to vivid intensity. For warm-toned complexions, try pairing 02 Joo Mocha with 03 Joo Peach. For cool-toned complexions, layer 04 Joo Blossom with 05 Joo Cherry.

As a Lip Makeup Finisher or Standalone Treatment

After completing your base makeup, layer it over lipstick to add a glossy finish, or wear it alone on bare lips for a hydrating MLBB mood. You can also use it as a lip balm substitute on a fresh, makeup-free face after your skincare routine.

Smooth Application with the Metal Applicator

Glide the angled metal tip along the natural curve of your lips, working from the inner corners outward. One swipe gives you a watercolor-like wash of color, while layering it three times builds up vivid pigmentation and a bouncy, glossy finish. The metal tip delivers a cooling sensation on contact, helping the glow last even longer.

Color Styling by Occasion

• For office looks, finish with the muted mocha mousse brown of Joo Mocha for a polished, understated vibe
• On dates or weekend outings, the dried rose hue of Joo Rose adds a vintage touch
• For a fresh pink glow, choose Joo Blossom—it shines with the clarity of flower petals
• For a cool red mood as refreshing as biting into a cherry, reach for Joo Cherry

Layering Combinations to Try

If you're warm-toned, layer Joo Mocha with Joo Peach for added depth. Cool-toned? Pair Joo Blossom with Joo Cherry for a crisp, refreshing look. Neutral tones can top Joo Rose with a touch of Joo Peach for an effortlessly natural finish.

Storage and Cleansing Tips

In cooler temperatures, the formula may firm up—let it sit at room temperature for a moment before use. The 88% serum base keeps lips hydrated, but because it contains oils, use a lip-specific remover on a cotton pad. Press it gently onto your lips for a few seconds, then wipe away for a clean removal.

Product ingredients list.

The list of ingredients is subject to change. Please consult the packaging of the product purchased.