Before and after blow-drying, as the final step in your hair care routine
Hair serum is used after shampooing and conditioning, right before styling. While it's not part of your skincare routine like toner or essence, it's a key step in hair care for locking in moisture and nourishment. If you use styling products, apply the serum first, then layer your styling product on top.
Anytime you need it, morning or night
There's no time restriction on when to use it. Apply after blow-drying in the morning before heading out, as a finishing touch after your evening shampoo, or throughout the day whenever your hair feels dry or rough. Using it before heat styling with a curling iron or blow dryer helps minimize heat damage.
Apply a moderate amount to 80% dry hair
For best absorption, use on towel-dried hair that's about 80% dry. Dispense a moderate amount into your palms and gently work it through from mid-lengths to ends. For areas with more damage, apply a second layer. The non-sticky formula absorbs quickly, so you can reapply multiple times without weighing hair down or making it look greasy.
How to use based on your hair concerns
- Dry, damaged hair after coloring: Apply thoroughly before and after blow-drying to restore moisture
- Dry hair prone to static: Lightly smooth over the ends before going out to tame flyaways
- Frequently heat-styled hair: Apply serum before using a curling iron or blow dryer to create a protective barrier against heat
Storage and usage tips
Formulated without silicone or ethanol, it's gentle enough even if it touches your scalp. Store in a cool place away from direct sunlight, and use within one year of opening. If you experience redness, itching, or any irritation on your scalp or skin during use, discontinue immediately and consult a dermatologist.