Be Blurry Tint

Whipped-cream soft blurring tint

This tint melts onto lips with a whipped-cream texture that feels impossibly soft and airy. The water-based formula glides on with a hydrating finish, then transforms into a velvety, powdery blur as it sets. It adheres seamlessly into every lip line without clumping or settling, so you get a smooth, blurred lip look with no flaking or texture concerns.

One press-and-blend for effortless blurred color

Apply once to the center of your lips, then press them together as if saying "mmm-pah." The formula spreads evenly on its own, creating a naturally blurred, filter-like color payoff. For an even softer blur, tap it outward from the center with your fingertip or a brush. Layer two to three times to build up to a more vivid, saturated finish.

Six shades across the cool-to-warm spectrum

Choose from six shades designed to suit every undertone, from cool to warm.

• Rose Bouquet: Mauve-tinted pink rose (recommended for cool tones)
• Bougainvillea: Plum with a hint of wine (recommended for cool tones)
• Beige Like: Warm indie brick rose (recommended for neutral to warm tones)
• Wood Sage: Clear woody red with no muddiness (recommended for warm tones)
• Crimson Jazz: Bright coral-tinged red (recommended for warm tones)
• Coralize: Orange-based warm coral (recommended for warm tones)

For everyday wear, try Beige Like or Wood Sage. For a bolder statement look, reach for Bougainvillea or Crimson Jazz. You can also layer Rose Bouquet as a base and add a touch of Bougainvillea on top for dimension.

After Base Makeup, During Lip Application

Use this tint after completing your base with foundation, concealer, and powder. If you finish your eye makeup and blush first, then apply it to your lips last, you'll be able to adjust the color intensity while seeing how it balances with the rest of your look.

The Mmm-Pah Technique for a Blurred Lip

Apply once to the inner part of your lips with the applicator, then gently press your lips together in a mmm-pah motion. The whipped-cream-soft texture spreads evenly into every lip line, creating a naturally blurred effect. For a gradient look, use your fingertip or a brush to blend outward from the center. Want more pigmentation? Simply layer 2–3 times.

Color Styling by Occasion

• For the office, try a sheer layer of 03 Beige Like or 04 Wood Sage for a polished, understated look.
• On weekend dates, 01 Rose Bouquet or 06 Coralize adds a fresh, lively pop of color.
• For evening gatherings, apply 02 Bougainvillea or 05 Crimson Jazz as a full lip for a statement finish.

Color Layering Combinations

If you're cool-toned, start with 01 Rose Bouquet as a base and dab 02 Bougainvillea at the center for dimension. Warm-toned? Layer 04 Wood Sage over 03 Beige Like for a rich, nuanced lip. Pair with eyeshadow palettes from the same brand for a cohesive makeup look.

How to Keep Lips Hydrated Longer

Prep lips with a balm before application, and gently exfoliate any flaky areas for smoother wear. Use within 12 months of opening and store in a cool place away from direct sunlight. To remove, soak a cotton pad with a lip-specific remover, press it gently onto your lips for a few seconds, then wipe away without tugging.

Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Trimethylsiloxysilicate, Isononyl Isononanoate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Diisostearyl Malate, Silica, Sorbitan Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Titanium Dioxide (CI 77891), Polyglyceryl-2 Triisostearate, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Polyhydroxystearic Acid, Polyglyceryl-2 Diisostearate, Ethylhexyl Palmitate, Isopropyl Myristate, Isostearic Acid, Lecithin, Polyglyceryl-3 Polyricinoleate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Dehydroacetic Acid, Fragrance, Linalool, Hexyl Cinnamal, Citronellol, Benzyl Salicylate, Farnesol, CI 77491, Yellow 5 (CI 19140), Red 7 (CI 15850), Red 227 (CI 17200), Iron Oxides (CI 77499), CI 15850

The list of ingredients is subject to change. Please consult the packaging of the product purchased.