BIRCH JUICE MOISTURIZING CLEANSER_150ml

Hydrating cleanse powered by birch sap

A gentle, pH-balanced cleanser infused with birch sap sourced from Inje, Gangwon Province. Coconut-derived surfactants thoroughly remove fine dust, sunscreen, and pore-clogging impurities while leaving skin feeling hydrated. The pH 5.0–6.0 formula helps maintain the skin's natural moisture balance, and its soft water-gel texture transforms into a cushiony, hydrating lather that cleanses without stripping.

Clinically proven cleansing and hydration

Results confirmed through a 4-week clinical study with 22 participants:

• 98.94% removal of fine dust particles
• 82.02% removal of sunscreen
• 99.13% removal of pore impurities
• 5.18% improvement in skin hydration after 4 weeks of use

In user surveys, 95–100% of participants agreed the cleanser delivered a "surge of moisture," felt "gentle with no irritation," and left skin "hydrated with no tightness."

For skin that feels tight after cleansing

Vita Hyaluronic Acid helps lock in moisture even during cleansing, making it especially suitable for dry, fatigued skin. Ideal for anyone looking for a cleanser that delivers instant hydration or those with sensitive skin seeking a gentle, pH-balanced formula.

Cleansing that starts with the hydrating touch of birch sap

Cleansing is the first step in any skincare routine. When your skin is properly cleansed, it absorbs the products that follow much more effectively. On days when you wear makeup, use a cleansing oil or water first, then follow with this cleanser as your second step. On lighter days when you've only applied sunscreen, this cleanser alone is enough.

Mildly acidic formula for morning and evening use

With a pH of 5.0 to 6.0, this mildly acidic formula respects your skin barrier. Use it morning and night: in the morning to remove overnight sebum, and in the evening to wash away fine dust and sunscreen. Clinical testing confirmed 82.02% sunscreen removal and 98.94% fine dust removal.

Water-gel texture for a soft, foaming cleanse

Wet your hands, dispense an appropriate amount, and work it into a rich lather. The water-gel texture transforms into a soft foam on contact with water. Massage in circular motions across your entire face for 30 seconds to one minute, then rinse thoroughly with lukewarm water. Focus on the sides of your nose and jawline, and use a lighter touch around the eye area.

Next-step pairings by skin type

Birch sap from Inje delivers hydration even during cleansing, so dry skin types can finish without any tightness. Apply a deeply hydrating toner immediately after cleansing to lock in moisture. If you have combination skin, follow with a lightweight toner, then layer on essence only where needed. Oily skin types can benefit from using a BHA toner two to three times a week for added pore care.

How to finish hydrated, not tight

Rubbing the product directly onto skin without lathering first can cause irritation. Rinse with lukewarm water, around 30 to 35 degrees. Avoid hot water, as it can disrupt your skin's moisture balance. If you experience any discomfort after use, discontinue and consult a dermatologist.

Water, Glycerin, Lauryl Glucoside, Cocoamphodipropionate, Sodium Chloride, Betula Platyphylla Japonica Juice, Sodium Hyaluronate, Panthenol, Allantoin, Alcohol, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone

The list of ingredients is subject to change. Please consult the packaging of the product purchased.