Use after toner, before moisturizer
In your skincare routine, serum is applied right after toner has prepped and smoothed the skin. Vita A Bakuchiol Youth Serum has a lightweight texture, so layer it on after toner, then follow with your moisturizer or cream. If you use an eye cream, apply it separately to the eye area after the serum step.
Can be used morning and night, evening use recommended
You can use this serum both morning and night, but for optimal results with vitamin A, we recommend incorporating it into your evening routine. If you do apply it in the morning, always follow with sunscreen, as vitamin A can increase sensitivity to UV exposure.
Apply an appropriate amount and gently press in
Dispense 1–2 pumps into your palm and smooth evenly over the entire face. For areas where fine lines are a concern—like the forehead, around the eyes, and mouth—gently lift and roll the skin in the opposite direction of the lines as you press the serum in for better absorption. The formula sinks in without any sticky residue, so it layers beautifully under makeup.
Routine pairings by skin concern
- Firming-focused care: Pair with the Vita A Anti-Wrinkle Moisturizer and Firming Eye Cream from the same line for enhanced results
- If dryness is your main concern: Apply a deeply hydrating toner first and let it fully absorb before using the serum, then seal everything in with a rich, nourishing cream
- Pore and texture care: Use this serum 2–3 times a week after gentle exfoliation to boost absorption and efficacy
Good to know before use
Retinyl palmitate is one of the more stable forms of retinoid, making it suitable even for sensitive skin types. That said, if you're new to vitamin A, start with a small amount and monitor how your skin responds. Not recommended during pregnancy or breastfeeding, as skin can become more reactive during this time. Store in a cool place away from direct sunlight. If you experience redness or irritation, discontinue use and consult a dermatologist.