Vegan Shim Pure Moisturizing Serum 50ml

A pH-balanced hydrating serum that quenches even deep-down dryness

This pH 5.5 mildly acidic hydrating serum is designed for all skin types—dry, oily, and sensitive alike. Houttuynia cordata extract soothes and calms the skin, while hyaluronic acid (sodium hyaluronate) and ceramide NP deliver deep hydration that targets dryness from within. The lightweight, watery texture absorbs quickly and layers beautifully without any sticky residue. Plus, it's a dual-functional serum that helps brighten and improve the appearance of fine lines.

Gentle formulation backed by skin irritation testing

Clinically tested by the Semyung University Cosmetic Clinical Research Support Center and confirmed as non-irritating. Certified by EVE VEGAN (France) and PETA Cruelty Free, this formula is crafted without any animal-derived ingredients. Enriched with niacinamide for tone-evening, adenosine for wrinkle care, and trehalose for moisture retention, it's gentle enough for everyday use.

Layering hydration, light as air

After toning, dispense an appropriate amount and gently smooth over the entire face. For areas that need extra moisture, simply reapply—it layers effortlessly without feeling heavy, and hydration lasts. Though slightly viscous, it absorbs quickly and never feels suffocating, making it an ideal daily serum year-round. Delicate floral extracts—lavender, hyacinth, and chamomile—add a subtle, calming scent that turns your skincare routine into a moment of comfort.

After toner, during the essence or serum step

After cleansing and toning to prep your skin, apply this serum to deliver concentrated hydration and nourishment. Follow with a moisturizer to lock in all that moisture for longer-lasting results. For even better hydration synergy, pair it with the Shim Pure Toner from the same line.

Suitable for morning and evening use

Formulated at a skin-friendly pH 5.5 and dermatologist-tested for irritation, this gentle serum is ideal for daily use, morning and night. Its lightweight, watery texture won't interfere with makeup application in the morning, and at night it delivers dual-functional care targeting brightening and wrinkle improvement.

Layer it on for a moisture boost

Dispense an appropriate amount into your palms, gently spread over your entire face, and pat in until absorbed. The fast-absorbing formula means you can layer it multiple times on dry areas without any heaviness—just a fresh, comfortable finish. Hyaluronic acid (hydration) and ceramides (barrier support) work together to help combat inner dryness.

Routine combinations by skin concern

• Dehydrated skin: After toner, layer the serum 2–3 times, then seal it in with a hydrating cream
• Sensitive skin: Skip potentially irritating actives and keep it simple with this serum on its own
• Loss of firmness: Contains wrinkle-improving functional ingredients that help with consistent use

Storage and usage notes

Store in a cool place away from direct sunlight, and use within 12 months of opening. If you experience redness, swelling, itching, or other unusual reactions during use, discontinue immediately and consult a dermatologist. Avoid applying to wounded or broken skin.

Water, Glycerin, Butylene Glycol, Niacinamide, 1,2-Hexanediol, Fagopyrum Esculentum (Buckwheat) Extract, Carbomer, Arginine, Trehalose, Lavandula Angustifolia (Lavender) Flower Extract, Salvia Sclarea Extract, Hyacinthus Orientalis Extract, Chamomilla Recutita (Matricaria) Flower Extract, Borago Officinalis Extract, Centaurea Cyanus Flower Extract, Adenosine, Ethylhexylglycerin, Disodium EDTA, Octyldodecanol, Sodium Hyaluronate, Carthamus Tinctorius (Safflower) Flower Extract, Tocopheryl Acetate, Hydrogenated Lecithin, Gardenia Jasminoides Fruit Extract, Dextrin, Ceramide NP, PEG-60 Hydrogenated Castor Oil, Caprylyl Glycol, Fragrance

The list of ingredients is subject to change. Please consult the packaging of the product purchased.