it:fu

it:fu is a Korean skincare brand guided by the philosophy "Your Concern, Our Solution," with a focus on rough and uneven skin texture. It is known for its Yulmu (coix seed) creams that combine yulmu extract with Niacinamide and Adenosine to smooth bumpy skin, brighten tone and care for wrinkles. The brand develops gentle, function-driven formulas for textured and sensitive skin.
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Products (12)
Products (12)

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  • piyonna Protein Up Fast Shampoo Hair & Body Care Hair Care Shampoo
    itfu
    Protein Up Fast Shampoo

    Shampoo

    € 19.87
    480.0ml (€ 4.14 / 100ml)
    5.0 (1 reviews)
  • piyonna Konjac Soothing Ampoule Face Care Serum
    itfu
    Konjac Soothing Ampoule

    Serum

    € 14.50
    50.0ml (€ 29.00 / 100ml)
  • piyonna Deep Pore Grain Cleansing Oil Face Care Cleanser Cleansing Oil
    itfu
    Deep Pore Grain Cleansing Oil

    Cleansing Oil

    € 15.27
    200.0ml (€ 7.64 / 100ml)
  • piyonna Sebum Balance Glow Pad Face Care Toner Toner Pad
    itfu
    Sebum Balance Glow Pad

    Toner Pad

    -49% € 34.51
    € 17.65
    170.0ml (€ 10.38 / 100ml)
  • piyonna Hyaluronic Catechin Soothing Pad Face Care Toner Toner Pad
    itfu
    Hyaluronic Catechin Soothing Pad

    Toner Pad

    € 14.50
    180.0ml (€ 8.06 / 100ml)
  • piyonna Dead Sea Deep Pore Cleanser Face Care Cleanser Cleansing Foam
    itfu
    Dead Sea Deep Pore Cleanser

    Cleansing Foam

    € 13.73
    120.0ml (€ 11.44 / 100ml)
  • piyonna Vita A Retinoni Cream Face Care Cream
    itfu
    Vita A Retinoni Cream

    Cream

    -10% € 23.33
    € 21.00
    30.0ml (€ 70.00 / 100ml)
  • piyonna Hydrating Niacin Glow Toner Face Care Toner Liquid Toner
    itfu
    Hydrating Niacin Glow Toner

    Liquid Toner

    € 14.50
    300.0ml (€ 4.83 / 100ml)
  • piyonna Cica Ceramide Regenerating Cicayun Cream Face Care Cream
    itfu
    Cica Ceramide Regenerating Cicayun Cream

    Cream

    € 19.10
    50.0ml (€ 38.20 / 100ml)
  • piyonna Yulmu Peptide Sunyul Ampoule Face Care Serum
    itfu
    Yulmu Peptide Sunyul Ampoule

    Serum

    € 19.87
    50.0ml (€ 39.74 / 100ml)
  • piyonna Repair Therapy Soonyul Cream Face Care Cream
    itfu
    Repair Therapy Soonyul Cream

    Cream

    € 19.10
    50.0ml (€ 38.20 / 100ml)
  • piyonna Repair Therapy Soonyul Cream Face Care Cream
    itfu
    Repair Therapy Soonyul Cream

    Cream

    € 19.10
    50.0ml (€ 38.20 / 100ml)