IFULUV is a Seoul-based Korean lifestyle and skincare brand built around the vision of beautiful coexistence between people, their pets, and nature. The brand formulates its bath and body care range — including the Skin to Skin body lotion — without ingredients harmful to companion animals, cross-referencing the ASPCA toxic plant list during development. IFULUV targets conscious consumers seeking personal care products that protect their own skin while remaining safe for their pets and the environment.