Anua

Anua is a South Korean skincare brand founded in 2019, built on a "less is more" philosophy of simple, natural-ingredient formulations designed to soothe and address specific skin concerns. It is best known for its Heartleaf line, including the Heartleaf 77% Soothing Toner and Heartleaf 80% Soothing Ampoule, alongside newer PDRN-based serums and creams. The brand positions itself as gentle yet effective, cruelty-free, and made entirely in Korea.
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