Membership Policy

Last Updated: September 11, 2026

Overview

This Membership Policy applies to the membership program (the "Membership") of piyonna.com (including the mobile app; hereinafter the "Service" or the "Site"), operated by Kakaostyle Corp. (the "Company," "we," "us," or "our"). This Policy forms part of the Terms of Service; by creating a member account or logging in and agreeing to the Terms of Service, you are deemed to have also agreed to this Policy.

1. Purpose

1-1. This Policy sets out how you join, maintain, and end your Membership, and what the Membership includes.

2. Definitions

2-1. "Store Credit" means a benefit we grant to members free of charge for promotional purposes. Each Store Credit has a value of €1 and can be used at checkout. Store Credit cannot be redeemed for or converted into cash, transferred to another person, or moved between accounts.

2-2. "Tier" means one of the four membership levels (SEED, SPROUT, BLOOM, GARDEN) assigned to you based on your Net Purchase Amount over the most recent 12 months.

2-3. "Net Purchase Amount" means the amount you actually paid for an order, excluding shipping fees, discounts, and cancelled or refunded amounts.

3. Enrollment and Eligibility

3-1. If you are 18 years of age or older and have created a member account, you automatically become a Membership member without any separate procedure. Membership is limited to one account per person.

3-2. The Membership applies to residents of countries we ship to.

3-3. Enrollment in the Membership is free of charge. However, it may be converted to a paid program with notice given at least 30 days before the change takes effect. In that case, existing members will not be charged automatically without their consent.

3-4. Membership benefits, such as Store Credit and codes, do not apply to guest orders placed without logging in, even if you are a member.

4. Tiers

Tier structure and qualification/maintenance conditions are as follows.

4-1. Upgrades take effect immediately once you meet the conditions of the relevant Tier (refreshed daily).

4-2. Downgrades are assessed and applied only twice a year, on January 1 and July 1, and you move down by no more than one Tier at a time. SPROUT members with no delivered orders in the preceding 12 months are downgraded to SEED.

4-3. Only delivered orders count toward your Tier, and the qualifying amount follows the definition of "Net Purchase Amount" in Article 2-3.

5. Earning Store Credit

5-1. Purchase accrual : You earn Store Credit worth 1.5% / 2.5% / 3.5% / 5.5% of the Net Purchase Amount, depending on your Tier (from SEED to GARDEN, in that order).

5-2. Accrual unit : Store Credit is granted in cents (two decimal places); amounts smaller than one cent are rounded to the nearest cent.

5-3. Timing : Store Credit earned on a purchase is credited when your order is shipped. No Store Credit is granted for orders cancelled before shipment; if an order is cancelled or refunded after shipment, the Store Credit earned on it is reclaimed in accordance with Article 7.

5-4. Validity : Store Credit expires 180 days after the date it is granted, and older Store Credit is used first. We will notify you before your Store Credit expires.

5-5. Activity accrual : You earn Store Credit for the following activities. Store Credit already granted will not be reclaimed even if you later withdraw your consent.

6. Using Store Credit

6-1. Store Credit can be used only when paying for an order; the amount of Store Credit used is deducted from your payment amount. There is no Tier restriction on using Store Credit.

6-2. When you use Store Credit, your entire Store Credit balance is applied at once; partial use is not possible. If your balance exceeds the payment amount, only the amount needed for the payment is deducted, and the remaining Store Credit stays in your account. Store Credit can be applied in amounts precise to the cent (two decimal places).

6-3. There is no per-order cap on Store Credit use and no minimum order amount required to use Store Credit. However, we may introduce or change usage conditions (such as a cap on the proportion of an order that may be paid with Store Credit), with notice given 30 days before the change takes effect, in accordance with Article 9-1.

6-4. Store Credit can be used together with a code (one code per order).

6-5. If an order paid with Store Credit is cancelled or refunded, the Store Credit you used is returned (re-issued) as Store Credit, not as cash, and is valid for 180 days from the date of return.

7. Reclaiming and Adjusting Store Credit

7-1. If your order is cancelled or refunded, the Store Credit earned on that order may be reclaimed. If your Store Credit balance is insufficient to cover the amount to be reclaimed, we may deduct the shortfall from future accruals or withhold accrual or grants.

7-2. Store Credit earned through fraudulent means will be reclaimed after prior notice to you; in serious cases, the measures under Article 11 will apply.

7-3. We may correct Store Credit granted in error due to a system error or processing mistake, and will notify you of the correction.

8. Tier Celebration Codes

The codes provided for each membership Tier are as follows. All codes are percentage-based discount codes applied to the order total.

8-1. Combination rules : Only one code can be used per order. Codes can be combined with sale prices, but not with promo codes outside the Membership program. Store Credit can be used together with codes.

8-2. Upon upgrade : When you move up a Tier, any unused tier celebration code from your previous Tier expires immediately.

8-3. Codes cannot be redeemed for or converted into cash and cannot be transferred to another person.

9. Changes to Benefits

9-1. We may change the details of Membership benefits, including accrual rates, coupon conditions, and Tier criteria. Changes unfavorable to members will be announced on the Site or notified by email at least 30 days before they take effect. If you continue to use the Membership without objecting during the notice period, you are deemed to have agreed to the change; if you do not agree, you may close your account in accordance with Article 10.

9-2. Store Credit earned and coupons issued before a change remain subject to the conditions in effect at the time they were granted or issued.

9-3. We may suspend or terminate all or part of the Membership program, in which case notice will be given at least 30 days before the suspension or termination date. Store Credit and codes already earned or issued remain unaffected unless otherwise specified.

10. Account Closure and Re-enrollment

10-1. The Membership attaches to your member account; if you close (delete) your account in accordance with the Terms of Service, the Membership ends together with the account.

10-2. The account closure procedure follows the account-related provisions of the Terms of Service.

10-3. Upon account closure, all held Store Credit, unused coupons, Tier status, and purchase history are immediately extinguished and cannot be restored. We will inform you of any Store Credit due to be extinguished before processing the closure.

10-4. If you re-enroll within 30 days of closing your account, the benefits granted to new members will not be provided. If we determine that you have repeatedly closed your account and re-enrolled for the purpose of obtaining benefits, we may restrict your re-enrollment.

11. Fraudulent Use

11-1. The following acts constitute fraudulent use:

1. Creating multiple accounts or using another person's identity
2. Entering false information, repeatedly placing orders and requesting refunds, or repeatedly closing accounts and re-enrolling, in order to obtain benefits
3. Abusing the referral program (self-referral, referring fake accounts, etc.)

11-2. Where fraudulent use is suspected, we may ask you for proof of identity or eligibility. If such proof is not submitted within the given period, or if fraudulent use is confirmed, we may reclaim Store Credit, codes, and coupons, suspend the provision of benefits, and suspend or terminate the account.

11-3. We may suspend Store Credit accrual and use, as well as coupon use, for the account concerned for the period necessary to investigate the suspected fraudulent use. If the investigation concludes that no fraudulent use occurred, the suspension will be lifted immediately, and any Store Credit or coupons that expired during the suspension will be restored.

12. Miscellaneous

12-1. Matters not provided for in this Policy are governed by the piyonna Terms of Service and Privacy Policy.

12-2. With respect to the Membership, this Policy prevails over the Terms of Service.

12-3. This Policy is construed in accordance with the laws of the Republic of Korea. However, this choice of law does not limit any rights you have under the mandatory consumer protection laws of the country in which you reside.