House of HUR is a Korean beauty brand that bridges skincare and color cosmetics by applying ampoule-grade active ingredients across both product categories. Its signature Glow Ampoule complex unifies a range spanning cleansing balms, essence pads, sun protection, tints, and blushers, delivering skincare benefits alongside color and cleansing action. Built around the HURFRIENDS community, the brand is committed to cruelty-free, eco-friendly formulations that celebrate individuality and self-expression.