How Much More Do the Same K-Beauty Products Cost in Europe Than in Korea? A Comparison with Piyonna

Hi!

If you love K-beauty, you have probably thought at some point:

"If I could buy K-beauty products directly in Korea, I could get them cheaper…!"

Or maybe you have wondered:

"How much more expensive are K-beauty products in Europe than in Korea?"

That's why today I picked three K-beauty products and compared their prices directly: how much they cost when you buy them in Korea, and how much they cost on PIYONNA, a global platform specialising in K-beauty.

Is buying K-beauty in Europe really that much more expensive, as we thought?

Products compared

(From left to right)

Dark Spot Correcting Glow Serum 50ml

Collagen Essential Mask Core Firming 10 Sheets

Madeca Cream Time Reverse 50ml

💡Comparison criteria

Physical store in Korea: Olive Young

Online purchase in Europe: PIYONNA (PIYONNA's prices include customs duties)

*Comparison of the same product and the same quantity

*With each platform's discounts and promotions applied

*The Korean price is converted to euros using the exchange rate of 20 September 2026

*The comparison is based on actual selling prices in September 2026 and includes the discounts and promotions applied in each store. Prices may vary depending on each store's current promotions.

Now, shall we compare each product?

1.Dark Spot Correcting Glow Serum 50ml

It is a brightening serum with 5% niacinamide, aimed at people who want to improve dark spots and skin tone. According to the official PIYONNA website, it has a rating of 4.7/5

※Additional discount codes come with conditions such as a minimum purchase amount, so they were not applied to the single-product price comparison. These extra benefits were considered separately for cases where several products are bought together.

2.Collagen Essential Mask Core Firming 10 Sheets

It is a collagen sheet mask that provides hydration and helps improve skin elasticity. According to the official PIYONNA website, it has a rating of 4.9/5

But wait a moment! Here we found an unexpected difference.

Compared with the other products, the price gap between Korea and PIYONNA is quite large for sheet masks.

Why is that?

It's because in Korea sheet masks are often sold in promotional packs or with big discounts.

In other words, a higher price for a product doesn't necessarily mean it is more expensive because it's in Europe – it can also vary depending on each store's discounts and promotions.

3.Madeca Cream Time Reverse 50ml

It is an anti-ageing cream containing Centella asiatica TECA and retinol, and it helps care for the skin as a whole, from soothing to elasticity, wrinkles and the skin barrier. According to the official PIYONNA website, it has a rating of 4.9/5

🛒 And what if you buy all three products at once?

Physical store in Korea: €46.1

PIYONNA: €50.97

→ PIYONNA is €4.87 more expensive

But what if we also apply the membership discount?

On PIYONNA, during September, you can sign up for the membership for free. When you sign up, you start directly at the SEED level and receive a 30% discount code. Also, if you already have a membership tier at YesStyle, Stylevana, Olive Young or StyleKorean, you can transfer it to the matching PIYONNA tier through the Tier Match system.

If the PIYONNA membership discount is applied, what would the price difference be?

As you can see, with the membership discount applied, it's now possible to buy them for €43.33!

So, given that the price in Korean physical stores was €46.10, we can see that buying on PIYONNA works out cheaper than buying in a physical store in Korea.

Through this comparison, we found something interesting.

Buying in Korea doesn't always mean it's cheaper, and buying in Europe doesn't mean it's always more expensive.

That's because the final purchase price can vary not only with the price of each product, but also with discounts, promotional sets, promotions and membership benefits.

In particular, after applying the PIYONNA membership discount, the total price of the three products dropped to €43.33, which is €2.77 less than the €46.10 reference price for buying in Korea at the time of the comparison.

So when buying K-beauty products, it's important not to look only at the selling price, but to compare the final amount you pay after applying all available discounts and benefits.

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PIYONNA currently offers various benefits. For more information, check the official PIYONNA website.

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Piyonna Global Beauty Supporters - Esencia · Jiyoun Lee