{"title":"Purito Seoul","description":"\u003cp\u003ePurito Seoul is a Korean skincare brand that pairs natural ingredients sourced across Korea with proven actives in minimalist formulas for sensitive skin. Guided by its 'From Soil to Seoul' philosophy, it is known for ingredient-led lines such as Centella, Bamboo and Oat, covering cleansers, toners, serums, moisturizers and sun care.\u003c\/p\u003e","products":[{"product_id":"purito-seoul-mighty-bamboo-panthenol-cream-100ml","title":"Purito Seoul Mighty Bamboo Panthenol Cream 100ml","description":"\u003ch3\u003eBarrier repair cream powered by Damyang bamboo and 10% panthenol\u003c\/h3\u003e\u003cp\u003eA deeply hydrating cream designed for dry, sensitized skin weakened by a compromised barrier. Damyang bamboo extract—aged for three years and refined six times—mimics the structure of skin's natural moisture to lock in hydration on contact. Formulated with a high 10% concentration of panthenol (vitamin B5), it helps fortify a weakened barrier, while squalane seals in moisture and restores a healthy, luminous glow.\u003c\/p\u003e\u003ch3\u003eClinically proven barrier improvement\u003c\/h3\u003e\u003cp\u003eIn a human application test conducted by the Korea Institute of Dermatological Sciences, transepidermal water loss improved by 55.65% after four weeks of use. Even after a single application, moisture loss decreased by 118.47%, demonstrating immediate efficacy. Completed with both a skin irritation test on sensitive skin and a hypoallergenic repeat insult patch test (HRIPT), it's suitable for even the most reactive complexions.\u003c\/p\u003e\u003ch3\u003eGentle formulation for dry, sensitized skin\u003c\/h3\u003e\u003cp\u003eHere's a breakdown of the key ingredients and what they do.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePanthenol 10%: Effectively strengthens a compromised skin barrier\u003c\/li\u003e\n\u003cli\u003eDamyang bamboo extract: Contains 9 essential amino acids to boost moisture retention\u003c\/li\u003e\n\u003cli\u003eSqualane: Absorbs quickly to prevent moisture evaporation\u003c\/li\u003e\n\u003cli\u003eNiacinamide: Evens out skin tone\u003c\/li\u003e\n\u003cli\u003eMadecassoside: Soothes irritated skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe lightweight, fast-absorbing texture makes it ideal for those who need serious hydration without the heaviness of a traditional cream. For an extra moisture boost before bed, apply in two layers, allowing each to fully absorb, and wake up to noticeably more supple skin.\u003c\/p\u003e","brand":"Purito Seoul","offers":[{"title":"Purito Seoul Mighty Bamboo Panthenol Cream 100ml","offer_id":41374069522496,"sku":"5577-1","price":10.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/1789650327436.png?v=1789697085"},{"product_id":"purito-seoul-daily-soft-touch-sunscreen-spf50-pa-60ml","title":"Purito Seoul Daily Soft Touch Sunscreen SPF50+ PA++++ 60ml","description":"\u003ch3\u003e5-Proof Sunscreen Built for the Outdoors\u003c\/h3\u003e\u003cp\u003eIf you love outdoor activities that work up a sweat—hiking, golfing, camping—this sunscreen deserves a closer look. With SPF50+ PA++++ broad-spectrum protection and a 5-proof formula that resists water, sweat, sand, seawater, and movement, it's engineered to stay put even during extended time outside. Its proof performance against sweat, water, sand, and seawater has been confirmed through human application tests conducted by the Korea Institute of Dermatological Sciences.\u003c\/p\u003e\u003ch3\u003eLightweight with a Seamless Finish\u003c\/h3\u003e\u003cp\u003eFormulated with natural powder that's been stripped of proteins, it sets to a soft, non-sticky finish. Minimal white cast and fast absorption make it an ideal makeup base. Hypoallergenic-tested, it's suitable for sensitive skin types. The reef-safe formula excludes ingredients harmful to coral reefs and marine life, so you can wear it at the beach or in the ocean with less environmental concern.\u003c\/p\u003e\u003ch3\u003eWho It's For\u003c\/h3\u003e\u003cp\u003ePerfect for anyone spending hours under the sun—whether you're out for a full round of golf or a long mountain hike. Ideal if you want a fresh, non-greasy finish, dislike white cast, or have sensitive skin prone to irritation. Apply evenly to skin 15 minutes before sun exposure, and reapply as needed throughout your outdoor activities.\u003c\/p\u003e","brand":"Purito Seoul","offers":[{"title":"Purito Seoul Daily Soft Touch Sunscreen SPF50+ PA++++ 60ml","offer_id":41374069555264,"sku":"5578-1","price":13.58,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/1789638882669.png?v=1789697091"}],"url":"https:\/\/piyonna.com\/collections\/brand-purito-seoul.oembed","provider":"PIYONNA","version":"1.0","type":"link"}