{"title":"nume","description":"\u003cp\u003enume is a Korean beauty brand based in Seoul that focuses on minimalist, multi-functional makeup and skincare under the philosophy \"Effort Less, Experience More.\" Its lineup centers on daily base prep, tone-up sun care, and foundation-free routines, including its Adhesive Glow line of hydrating, skin-gripping base products. The brand pairs functional skincare benefits with a natural, dewy makeup finish.\u003c\/p\u003e","products":[{"product_id":"nume-adhesive-glow-hydrating-base-prep-30ml","title":"Nume Adhesive Glow Hydrating Base Prep 30ml","description":"\u003ch3\u003eThe hydrating layer between skincare and makeup\u003c\/h3\u003e\u003cp\u003eThis hybrid base prep is designed to be applied as the final step of your skincare routine, creating a smooth, makeup-ready canvas. Formulated with over 90% skincare ingredients, it doesn't fill in pores the way silicone-based primers do. Instead, it forms a thin protective veil on the skin's surface that locks in moisture without any tightness. The concentrated essence-like watery texture absorbs seamlessly with no pilling, while collagen supports elasticity, ectoin forms a moisture barrier, and niacinamide helps even out skin tone—so your complexion gets a little extra care, too.\u003c\/p\u003e\u003ch3\u003eA soft-focus glow with a hint of pink radiance\u003c\/h3\u003e\u003cp\u003eInfused with fine luminous pearls, this soft pink-toned base enhances your skin's natural inner glow. The subtle sheen mimics the way natural oils catch the light on the T-zone, giving you that translucent, lit-from-within finish. Even on no-makeup days when you're only wearing sunscreen, adding this one prep step leaves your skin looking smooth and polished—like a freshly peeled egg—all day long.\u003c\/p\u003e\u003ch3\u003eSeamless adherence that lasts until evening, no dryness\u003c\/h3\u003e\u003cp\u003eIt smooths out your skin texture so that any base product you apply next glides on effortlessly and adheres like a second skin. Pump once or twice, spread a thin layer from the center of your face outward, then follow with your base makeup—it stays put exactly as you applied it, with no breakdown by afternoon. Especially recommended for skin prone to fine lines from dryness or that struggles with makeup application. If you're using a tone-evening sunscreen, apply the prep first, then layer your sunscreen on top.\u003c\/p\u003e","brand":"nume","offers":[{"title":"Base Prep 30ml","offer_id":41246645583936,"sku":"1424-1","price":27.27,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/1780897633436.png?v=1780911266"},{"product_id":"nume-fade-free-collagen-tone-up-sun-cream-50ml","title":"Nume Fade Free Collagen Tone Up Sun Cream 50ml","description":"\u003ch3\u003eTone-evening sun protection without foundation\u003c\/h3\u003e\u003cp\u003eA tone-up sunscreen that glides on as lightly as a lotion, without the stiffness or white cast typical of mineral filters. With SPF 50+ PA++++ broad-spectrum protection, it shields skin from UV damage while its soft beige tint melts seamlessly into skin, adding a luminous glow to a wide range of skin tones from fair to medium. Dual-functional for brightening and wrinkle improvement, it delivers sun protection and skincare benefits in one step.\u003c\/p\u003e\u003ch3\u003eClinically proven UV defense\u003c\/h3\u003e\u003cp\u003eIn clinical testing for sun protection efficacy, it achieved SPF 55.6 and PFA 19.0. It has also completed skin irritation testing and suitability testing for sensitive skin, making it safe for daily use even on reactive complexions.\u003c\/p\u003e\u003ch3\u003eHydration and firmness powered by skincare actives\u003c\/h3\u003e\u003cp\u003eBeyond UV defense, it's formulated with ingredients that actively care for your skin's condition. Ultra-low molecular weight collagen absorbs deeply to support skin firmness. Hyaluronic acid floods skin with moisture and locks it in for lasting hydration. Ectoin strengthens the skin barrier and shields against environmental stressors. Niacinamide helps clarify and even out skin tone. The formula adheres thinly to skin without dryness or pilling, leaving a fresh, non-sticky finish. Apply it after your skincare routine for a radiant, no-makeup look—perfect as a foundation alternative for casual outings or workouts.\u003c\/p\u003e","brand":"nume","offers":[{"title":"Tone-up Sunscreen 50ml","offer_id":41250985148480,"sku":"1422-1","price":31.16,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/1780972144106.png?v=1780972372"},{"product_id":"nume-smooth-skin-texture-firming-pdrn-serum-50ml","title":"Nume Smooth Skin Texture Firming PDRN Serum 50ml","description":"\u003ch3\u003eA rice-derived PDRN serum that targets pores and elasticity\u003c\/h3\u003e\u003cp\u003eIf enlarged pores and rough texture are your main concerns, this one's for you. Formulated with PDRN extracted from rice, this serum works on pore resilience and skin regeneration at the same time. The bouncy, non-sticky texture absorbs smoothly into skin, leaving behind a subtle glow and a surge of hydration. Certified as a dual-functional cosmetic for brightening and wrinkle improvement, it fits seamlessly into both your morning prep before makeup and your evening skincare routine.\u003c\/p\u003e\u003ch3\u003ePore elasticity effects confirmed through human application testing\u003c\/h3\u003e\u003cp\u003eIn a human application test conducted by Joohuman Skin Clinical Test Center with 22 participants, improvements in pores, elasticity, and skin texture were confirmed. With consistent use, you may notice pores appearing tighter and more refined.\u003c\/p\u003e\u003ch3\u003e4 targeted care ingredients and recommended skin types\u003c\/h3\u003e\u003cp\u003ePacked with key ingredients for elasticity and radiance.\u003c\/p\u003e\u003cp\u003eRice PDRN supports skin regeneration and luminosity. Centella DNA helps soothe and target wrinkles. Peptides strengthen elasticity and contribute to brightening. Collagen delivers moisture and plumps the skin.\u003c\/p\u003e\u003cp\u003eEnhanced with niacinamide for tone-evening and adenosine for wrinkle care, it helps revive a dull complexion for a brighter, more even look. Especially recommended for those bothered by visible pores around the nose and cheek zone, those with rough or bumpy texture, and aging skin where loss of firmness makes pores appear stretched. Formulated to be gentle, apply morning and evening during your serum step, smoothing it along the skin's natural texture.\u003c\/p\u003e","brand":"nume","offers":[{"title":"PDRN Serum 50ml","offer_id":41250985181248,"sku":"1426-1","price":37.01,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/1780972246071.png?v=1780972381"},{"product_id":"nume-natural-glow-lip-and-cheek-balm-2-colors","title":"Nume Natural Glow Lip and Cheek Balm 2 Colors","description":"\u003ch3\u003eMelting balm that warms to your skin for a fresh, luminous finish\u003c\/h3\u003e\u003cp\u003eThis melting balm texture melts effortlessly at your fingertips. The moment it touches your skin, it blends seamlessly without lifting your base or pilling, leaving behind a clear, dewy glow. Formulated with hyaluronic acid for hydration, peptides for firming care, and vitamin C for a brighter complexion, it's a skincare-infused formula that feels comfortable even as you layer on color. Use it on lips, cheeks, and eyes for a natural flush—all from one compact product that saves space in your makeup bag.\u003c\/p\u003e\u003ch3\u003eBuildable, translucent radiance that never looks heavy\u003c\/h3\u003e\u003cp\u003eOne swipe gives you a subtle hint of vitality. Two or three layers build up to a plump, dewy glow. The formula layers transparently without caking, so you can control the intensity of radiance exactly as you like. On lips, it delivers a plump, voluminous look without emphasizing fine lines. On cheeks, it creates a lit-from-within glow. The formula adheres smoothly and keeps skin feeling moisturized for hours.\u003c\/p\u003e\u003ch3\u003eTwo neutral shades that work for any skin tone\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCoco Beige: A neutral nude that blends cocoa brown with beige—perfect for everything from subtle contouring to everyday makeup.\u003c\/li\u003e\n\u003cli\u003eRosy Blush: A toned-down peach coral with a soft pink flush—ideal when you want to add a clear, rosy vitality.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBoth shades are muted, low-saturation tones that work beautifully on warm and cool skin tones alike. Because the formula melts easily, store at room temperature away from direct sunlight.\u003c\/p\u003e","brand":"nume","offers":[{"title":"01 Coco Beige","offer_id":41252797448256,"sku":"1423-1","price":23.37,"currency_code":"EUR","in_stock":true},{"title":"02 Rosy Blush","offer_id":41252797481024,"sku":"1423-2","price":23.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/60165_202604150956340738_78584.jpg?v=1781008311"},{"product_id":"nume-smooth-adhesive-bouncy-puff-2-sheets","title":"Nume Smooth Adhesive Bouncy Puff 2 Sheets","description":"\u003ch3\u003eTeardrop shape for seamless coverage, even in hard-to-reach areas\u003c\/h3\u003e\u003cp\u003eThe nume Smooth Fit Bouncy Puff is a makeup sponge with a soft, hydrating surface that helps you apply foundation or sunscreen in a thin, even layer. Its teardrop design lets you use the rounded base for larger areas like the cheeks and forehead, while the pointed tip reaches curved zones like the sides of the nose and under-eye area with precision.\u003c\/p\u003e\u003ch3\u003eWater-repellent coating minimizes product waste for a clean, natural finish\u003c\/h3\u003e\u003cp\u003eMade from polyurethane with a water-repellent coating, this puff prevents foundation and cushion formulas from soaking into the sponge. You'll use less product per application, and even after multiple touch-ups, your makeup won't cake or look heavy—just a natural, one-layer finish. At 5.3 cm wide and 5.5 cm tall, it fits comfortably in your hand for easy control.\u003c\/p\u003e\u003ch3\u003eFrom no-foundation makeup to full base application\u003c\/h3\u003e\u003cp\u003eHere's how to use it:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDispense a small amount onto the puff and gently press it along the skin's texture for seamless adherence\u003c\/li\u003e\n\u003cli\u003eFor areas that need more coverage, tap the puff vertically in a stippling motion to build up color payoff\u003c\/li\u003e\n\u003cli\u003eLightly mist your face before use to create a subtle, dewy glow\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt works beautifully for no-foundation looks using only tone-evening sunscreen, and the 2-piece set means you can dedicate one puff to liquid base and the other to powder products.\u003c\/p\u003e","brand":"nume","offers":[{"title":"Puff 2pcs","offer_id":41252799348800,"sku":"1428-1","price":3.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/1780972202685.png?v=1781008334"}],"url":"https:\/\/piyonna.com\/collections\/brand-nume.oembed","provider":"PIYONNA","version":"1.0","type":"link"}