{"title":"div","description":"\u003cp\u003eDIV is a Korean skincare-focused cosmetics brand built around vitamin B ingredients. Its range includes Vitamin B3, B5 and B7 serums, creams and sun creams, alongside the Juve Lip Serum, a PDRN plumping lip serum.\u003c\/p\u003e","products":[{"product_id":"juve-lip-serum-10g","title":"Juve Lip Serum 10g","description":"\u003ch3\u003e88% serum base for deep hydration and a dewy glow from within\u003c\/h3\u003e\u003cp\u003eA hybrid lip serum that delivers the color payoff of a gloss with the deep hydration of a serum. Formulated with a high-concentration oil base, lotus-derived plant PDRN, a 7-peptide complex, and exosome technology, it actively cares for lip condition with every application. The rich, seamless texture fills in fine lip lines for a smooth finish, while the sheer, buildable pigmentation creates a glass-like shine.\u003c\/p\u003e\u003ch3\u003eHydration proven through clinical testing\u003c\/h3\u003e\u003cp\u003eIn a clinical study with 22 participants, results showed a 75.42% improvement in lip flakiness, 71.14% improvement in lip radiance, and 19.99% improvement in lip texture. The angled metal applicator hugs the contour of your lips for smooth, even application without clumping, and delivers a refreshing cooling sensation on contact.\u003c\/p\u003e\u003ch3\u003e5 shades to match your personal color palette\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e01 Joo Rose: A vintage MLBB with dried rose undertones\u003c\/li\u003e\n\u003cli\u003e02 Joo Mocha: A muted mocha mousse brown\u003c\/li\u003e\n\u003cli\u003e03 Joo Peach: A soft MLBB beige blending peach with hazel\u003c\/li\u003e\n\u003cli\u003e04 Joo Blossom: A delicate pink glow, fresh as flower petals\u003c\/li\u003e\n\u003cli\u003e05 Joo Cherry: A clear, cool red like biting into a ripe cherry\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eOne swipe gives you a watercolor-soft wash of color, while layering builds up to vivid intensity. For warm-toned complexions, try pairing 02 Joo Mocha with 03 Joo Peach. For cool-toned complexions, layer 04 Joo Blossom with 05 Joo Cherry.\u003c\/p\u003e","brand":"div","offers":[{"title":"01 Joo Rose","offer_id":41365138997312,"sku":"4557-1","price":20.08,"currency_code":"EUR","in_stock":true},{"title":"02 Joo Mocha","offer_id":41365139030080,"sku":"4557-2","price":20.08,"currency_code":"EUR","in_stock":true},{"title":"03 Joo Peach","offer_id":41365139062848,"sku":"4557-3","price":20.08,"currency_code":"EUR","in_stock":true},{"title":"04 Joo Blossom","offer_id":41365139095616,"sku":"4557-4","price":20.08,"currency_code":"EUR","in_stock":true},{"title":"05 Joo Cherry","offer_id":41365139128384,"sku":"4557-5","price":20.08,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/59643_202608111444598949_56852.jpg?v=1788853123"},{"product_id":"b5-revital-serum-50ml","title":"B5 Revital Serum 50ml","description":"\u003ch3\u003e5% Panthenol barrier-care serum for dehydrated skin\u003c\/h3\u003e\u003cp\u003eIf your skin feels dry again moments after moisturizing, dehydration may be the real issue. Formulated with 5% D-Panthenol to reinforce a compromised skin barrier, this serum delivers ten types of hyaluronic acid in varying molecular sizes to hydrate from the surface down to deeper layers. Instead of purified water, it's built on a sea water base that absorbs comfortably into skin with a plush, hydrating feel. The lightweight texture sinks in without stickiness, making it ideal for daily use.\u003c\/p\u003e\u003ch3\u003eVisible hydration improvement after 4 weeks of use\u003c\/h3\u003e\u003cp\u003eIn a 4-week clinical study with 20 participants, the following improvements were observed:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e38.71% improvement in surface hydration\u003c\/li\u003e\n\u003cli\u003e30.82% improvement in deep hydration\u003c\/li\u003e\n\u003cli\u003e15.30% improvement in skin density\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDermatologist-tested and suitable for sensitive skin.\u003c\/p\u003e\u003ch3\u003eFor skin that needs both soothing and moisture\u003c\/h3\u003e\u003cp\u003ePanthenol (barrier support), betaine (calming), and hyaluronic acid (moisture replenishment) work in tandem to help restore skin balance. Especially well-suited for combination skin that turns oily by afternoon due to inner dryness, rough and flaky skin, and sensitive skin prone to irritation from a weakened barrier.\u003c\/p\u003e","brand":"div","offers":[{"title":"B5 Revital Serum 50ml","offer_id":41365139259456,"sku":"4558-1","price":31.07,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/59643_202606191642510362_20509.jpg?v=1788853131"},{"product_id":"vitamin-b7-greencalm-sun-cream-spf50-pa","title":"Vitamin B7 Greencalm Sun Cream SPF50+\/PA++++","description":"\u003ch3\u003eCalming sun care for sensitive skin\u003c\/h3\u003e\u003cp\u003eA daily sun cream with triple functionality: UV protection, wrinkle improvement, and brightening. With SPF50+\/PA++++, it shields skin from intense sunlight and everyday UV exposure. Formulated with noni extract, heartleaf, and centella asiatica, it gently soothes irritated skin, while its mild texture absorbs smoothly—making it suitable even for sensitive skin types.\u003c\/p\u003e\u003ch3\u003eHydration care with centella and calming actives\u003c\/h3\u003e\u003cp\u003eEnriched with both centella asiatica leaf extract and centella asiatica extract to help calm the skin. Allantoin and panthenol deliver a moisture boost to dry skin, while niacinamide helps brighten a dull complexion. The formula glides on hydrating, then sets to a soft, non-sticky finish that feels fresh and lightweight.\u003c\/p\u003e\u003ch3\u003eThe go-to choice for easily irritated skin\u003c\/h3\u003e\u003cp\u003eAt 50 ml, it's perfectly sized for daily use—wear it alone for a light finish or layer it under makeup as a base. Ideal for those seeking gentle, calming sun care during seasonal transitions or when skin feels extra reactive.\u003c\/p\u003e","brand":"div","offers":[{"title":"Vitamin Green Calm Sun Cream","offer_id":41365139292224,"sku":"4559-1","price":26.63,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/59643_202605151519380844_67216.jpg?v=1788853139"},{"product_id":"vitamin-b5-nutrition-cream-50g","title":"Vitamin B5 Nutrition Cream 50g","description":"\u003ch3\u003eFormulated with 5% Panthenol to Replenish a Compromised Barrier\u003c\/h3\u003e\u003cp\u003eA barrier-care cream designed for skin prone to inner dryness and recurring sensitivity. With 5% panthenol to reinforce a weakened skin barrier and 10 types of hyaluronic acid in varying molecular sizes, it delivers multi-layered hydration from the surface down to deeper layers. Betaine adds soothing support, helping to calm reactive skin and restore a balanced, comfortable feel.\u003c\/p\u003e\u003ch3\u003eDual-Functional: Wrinkle Improvement + Brightening\u003c\/h3\u003e\u003cp\u003eCertified by the Ministry of Food and Drug Safety for dual functionality in wrinkle improvement and brightening. Niacinamide works to even out skin tone, while adenosine supports elasticity care. Functional actives and hydrating ingredients work in tandem to help maintain healthy skin condition.\u003c\/p\u003e\u003ch3\u003eFor Dehydration-Prone Skin Seeking a Hydrated Finish\u003c\/h3\u003e\u003cp\u003eThe soft cream texture adheres seamlessly along the skin's surface, forming a moisture-locking veil. Once absorbed, it leaves skin feeling bouncy and supple—like mochi—with no sticky residue, making it an ideal base before makeup. We recommend it for:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSkin that feels dry again shortly after moisturizing, no matter how much you apply\u003c\/li\u003e\n\u003cli\u003eSensitive skin that becomes reactive with every seasonal change\u003c\/li\u003e\n\u003cli\u003eAnyone looking for a nourishing yet lightweight cream that doesn't feel heavy\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"div","offers":[{"title":"B5 Nutrition Cream 50g","offer_id":41365139357760,"sku":"4560-1","price":36.14,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/59643_202607061729340522_27863.jpg?v=1788853145"},{"product_id":"vitamin-b3-intensive-cream-50g","title":"Vitamin B3 Intensive Cream 50g","description":"\u003ch3\u003e10% Niacinamide High-Potency Brightening Cream\u003c\/h3\u003e\u003cp\u003eIf dull skin tone and hyperpigmentation are your concerns, this is for you. Formulated with 10% niacinamide to target melanin production and transfer, plus arbutin to help even out skin tone. A daily brightening cream with dual functionality certified for wrinkle improvement and brightening.\u003c\/p\u003e\u003ch3\u003eLayered Hydration with 10 Types of Hyaluronic Acid\u003c\/h3\u003e\u003cp\u003eTen types of hyaluronic acid in varying molecular sizes deliver moisture from the surface down to deeper layers. The sorbet-like texture melts in effortlessly, absorbing quickly without heaviness while forming a dewy moisture veil. Apply before bed and wake up to noticeably smoother skin the next morning.\u003c\/p\u003e\u003ch3\u003eBrightening Care Gentle Enough for Sensitive Skin\u003c\/h3\u003e\u003cp\u003eHigh-potency niacinamide can feel intense, but panthenol and allantoin soothe the skin, making it gentle enough for sensitive types. Here's a breakdown of the key ingredients:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNiacinamide 10%: Inhibits melanin transfer, brightens skin tone\u003c\/li\u003e\n\u003cli\u003eArbutin: Inhibits melanin production, targets hyperpigmentation\u003c\/li\u003e\n\u003cli\u003e10 Types of Hyaluronic Acid: Delivers deep hydration, locks in moisture\u003c\/li\u003e\n\u003cli\u003eAdenosine: Functional ingredient for wrinkle improvement\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRecommended for those concerned with melasma, dark spots, and uneven skin tone, or anyone looking to address both brightening and hydration at once.\u003c\/p\u003e","brand":"div","offers":[{"title":"B3 Intensive Cream 50g","offer_id":41365139390528,"sku":"4561-1","price":36.14,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/59643_202607061734300404_90619.jpg?v=1788853153"},{"product_id":"b3-niacin-serum-50ml","title":"B3 Niacin Serum 50ml","description":"\u003ch3\u003e10% Niacinamide High-Potency Brightening Serum\u003c\/h3\u003e\u003cp\u003eIf dull, lackluster skin tone is your concern, this is for you. Formulated with 10% niacinamide, this high-potency brightening serum helps inhibit melanin transfer to promote a clearer, more even complexion. It's a dual-functional cosmetic certified for both wrinkle improvement and brightening. Instead of purified water, it uses seawater as its base to deliver a surge of hydration that absorbs comfortably into skin.\u003c\/p\u003e\u003ch3\u003eIngredient Design That Delivers Brightening and Hydration in One\u003c\/h3\u003e\u003cp\u003eEach key ingredient plays its own role in caring for your skin.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNiacinamide 10%: Helps inhibit melanin transfer to refine and even out skin tone\u003c\/li\u003e\n\u003cli\u003eArbutin: Helps suppress melanin production to target hyperpigmentation\u003c\/li\u003e\n\u003cli\u003e10 Types of Hyaluronic Acid: Multi-weight hyaluronic acids hydrate skin from surface to deeper layers\u003c\/li\u003e\n\u003cli\u003ePanthenol: Soothes and reinforces moisture retention\u003c\/li\u003e\n\u003cli\u003eAdenosine: Functional ingredient for wrinkle improvement\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEnriched with plant-derived extracts like lotus leaf, pomegranate, and bifida ferment lysate, it supports overall skin health and condition.\u003c\/p\u003e\u003ch3\u003eFor All Skin Types Concerned with Uneven Tone\u003c\/h3\u003e\u003cp\u003eRecommended for those dealing with melasma, dark spots, or uneven skin tone. The bouncy texture absorbs without stickiness, making it easy to incorporate into your daily routine. Pair it with the B3 Cream from the same line to amplify brightening results.\u003c\/p\u003e","brand":"div","offers":[{"title":"B3 Niasin Serum 50ml","offer_id":41365139423296,"sku":"4562-1","price":31.07,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/59643_202606191657000529_84086.jpg?v=1788853159"},{"product_id":"vitamin-b3-lit-up-toning-sun-cream-spf50-pa","title":"Vitamin B3 Lit Up Toning Sun Cream SPF50+\/PA++++","description":"\u003ch3\u003eInstant radiance the moment you apply, tone-evening sun cream\u003c\/h3\u003e\u003cp\u003eA triple-functional sun cream that delivers UV protection, brightening, and wrinkle improvement all in one. With SPF50+\/PA++++ broad-spectrum defense, it shields skin from daily UV exposure while glutathione and niacinamide work to brighten a dull complexion for a clearer, more radiant look. The lightweight formula adheres seamlessly to skin without any heavy white cast, creating a natural tone-evening effect.\u003c\/p\u003e\u003ch3\u003eLuminous skin texture powered by brightening actives\u003c\/h3\u003e\u003cp\u003eThe emulsion texture feels velvety on the surface yet hydrating within, smoothing skin like a primer. Key ingredients include:\u003c\/p\u003e\u003cp\u003eGlutathione: brightening care that revives skin's natural luminosity\u003cbr\u003eAlpha-bisabolol: brightening care that evens and clarifies the complexion\u003cbr\u003eSpanish licorice extract: soothes rough, dull skin for a calmer appearance\u003cbr\u003ePanthenol: delivers deep hydration to dry, sensitized skin\u003c\/p\u003e\u003cp\u003eClinically tested for skin irritation and rated non-irritating, so you can wear it without worrying about stinging or eye discomfort.\u003c\/p\u003e\u003ch3\u003eFor anyone looking for an easy tone-evening base\u003c\/h3\u003e\u003cp\u003eUse it as a makeup base to gently blur pores and refine skin texture, or wear it alone for that effortlessly fresh, no-makeup glow. Perfect for brightening your complexion quickly before heading out, or when you want a light, barely-there makeup look. Apply an even layer as the final step of your skincare routine, and reapply throughout the day when spending time outdoors.\u003c\/p\u003e","brand":"div","offers":[{"title":"Vitamin Lit Up Toning Sun Cream","offer_id":41365139456064,"sku":"4563-1","price":26.63,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/59643_202605151519380702_50575.jpg?v=1788853166"},{"product_id":"hydrating-glow-vitamin-sun-cream","title":"Hydrating Glow Vitamin Sun Cream","description":"\u003ch3\u003eDaily sun care tailored to your skin's needs\u003c\/h3\u003e\u003cp\u003eTwo sun creams offering triple functionality: UV protection, wrinkle improvement, and brightening. With SPF 50+ and PA++++, they shield your skin from intense sun exposure and everyday UV rays. Choose Green Calm Sun Cream when your skin needs soothing, or Lit-Up Toning Sun Cream when you want an instant radiance boost.\u003c\/p\u003e\u003ch3\u003eGreen Calm vs Lit-Up Toning: ingredients and texture compared\u003c\/h3\u003e\u003cp\u003eGreen Calm Sun Cream is formulated with centella asiatica extract, asiaticoside, and madecassic acid to calm sensitized skin. Allantoin and panthenol gently care for irritated skin, while delivering long-lasting hydration. Lit-Up Toning Sun Cream features glutathione (a brightening ingredient), bisabolol, and licorice root extract to clarify a dull complexion. Niacinamide helps even out skin texture, and the lightweight formula adheres seamlessly without any white cast, giving you a subtle tone-evening effect. Both have an emulsion texture that feels fresh on the surface yet hydrating underneath, creating a smooth base without the need for primer. Both products have completed skin irritation tests, so you can use them without worrying about stinging or discomfort around the eyes.\u003c\/p\u003e\u003ch3\u003eSoothing care vs tone-evening care: choose based on how your skin feels today\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIf your skin flushes easily or feels sensitive, reach for Green Calm Sun Cream\u003c\/li\u003e\n\u003cli\u003eIf you want to brighten your complexion even on no-makeup days, go for Lit-Up Toning Sun Cream\u003c\/li\u003e\n\u003cli\u003eRecommended for anyone looking for a non-sticky, fresh-finish sun cream\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"div","offers":[{"title":"Vitamin Lit Up Toning Sun Cream","offer_id":41365139488832,"sku":"4564-1","price":26.63,"currency_code":"EUR","in_stock":true},{"title":"Vitamin Green Calm Sun Cream","offer_id":41365139521600,"sku":"4564-2","price":26.63,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/59643_202605151514050885_42578.jpg?v=1788853174"},{"product_id":"vitamin-b3-brightening-double-care-serum-50ml-cream-50g","title":"Vitamin B3 Brightening Double Care (Serum 50ml + Cream 50g)","description":"\u003ch3\u003e10% Niacinamide Brightening Dual Care\u003c\/h3\u003e\u003cp\u003eA brightening dual care set that pairs a serum and a cream. Both products contain 10% niacinamide, making this an intensive care line for those concerned with dull skin tone and hyperpigmentation. Formulated with sea water in place of purified water, the duo delivers a comforting surge of hydration that absorbs seamlessly into skin.\u003c\/p\u003e\u003ch3\u003eCore Ingredient Profile of Serum and Cream\u003c\/h3\u003e\u003cp\u003eBoth products share the same brightening ingredient combination.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e10% Niacinamide (helps inhibit melanin transfer to visibly clarify skin tone)\u003c\/li\u003e\n\u003cli\u003eArbutin (suppresses melanin production to promote a more even complexion)\u003c\/li\u003e\n\u003cli\u003e10 Types of Hyaluronic Acid (multi-weight hyaluronic acids hydrate from the surface down to deeper layers)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe serum features a bouncy texture that absorbs quickly, while the cream forms a moisture-locking veil to keep skin hydrated for hours. Layer the serum first to deliver active ingredients, then seal it all in with the cream for brightening and deep hydration in one routine.\u003c\/p\u003e\u003ch3\u003eFor Those Concerned with Dull Complexion\u003c\/h3\u003e\u003cp\u003eIdeal for anyone looking to improve the appearance of dark spots and uneven skin tone. Despite its high niacinamide concentration, the formula is gentle enough for sensitive skin to use daily. The set includes a 50 ml serum and 50 g cream—use morning and night consistently to cultivate a clear, vibrant complexion.\u003c\/p\u003e","brand":"div","offers":[{"title":"Vitamin B3 Brightening Duo (Serum 50ml + Cream 50g)","offer_id":41377744322624,"sku":"6345-1","price":30.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/59643_202609181500592501_80114.jpg?v=1789958038"},{"product_id":"vitamin-b5-hydrating-nourishing-double-care-serum-50ml-cream-50g","title":"Vitamin B5 Hydrating Nourishing Double Care (Serum 50ml + Cream 50g)","description":"\u003ch3\u003eMoisture barrier care powered by 5% panthenol and 10 types of hyaluronic acid\u003c\/h3\u003e\u003cp\u003eThis double-care set pairs a serum and a cream. Both formulas contain 5% panthenol to support a compromised skin barrier, while 10 types of hyaluronic acid—each with a different molecular size—deliver hydration from the surface down to deeper layers. Formulated with sea water in place of purified water, the duo absorbs comfortably and leaves skin feeling deeply hydrated. Betaine helps soothe sensitivity, making this set ideal for reactive or stressed skin.\u003c\/p\u003e\u003ch3\u003eHydration benefits confirmed through clinical testing\u003c\/h3\u003e\u003cp\u003eA 4-week clinical study with 20 participants showed the following improvements after using the serum:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e38.71% improvement in surface hydration\u003c\/li\u003e\n\u003cli\u003e30.82% improvement in deep hydration\u003c\/li\u003e\n\u003cli\u003e15.30% improvement in skin density\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn user surveys, 100% of participants reported satisfaction across moisture improvement, deep hydration, and smoother skin texture.\u003c\/p\u003e\u003ch3\u003eA targeted duo for dehydrated and sensitive skin\u003c\/h3\u003e\u003cp\u003eThe serum has a lightweight, fast-absorbing texture that floods skin with hydration without any sticky residue, while the cream forms a soft, nourishing moisture veil that locks everything in. Panthenol (barrier support), betaine (soothing), and hyaluronic acid (hydration) work in tandem to care for dry, sensitized skin. This pairing is especially well-suited for combination skin that feels tight after cleansing but turns oily by afternoon, or for skin that becomes dull and flaky with every seasonal shift.\u003c\/p\u003e","brand":"div","offers":[{"title":"Vitamin B5 Hydration \u0026 Nourishment Duo (Serum 50ml + Cream 50g)","offer_id":41377744420928,"sku":"6346-1","price":30.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/8825\/4528\/files\/59643_202609181500455325_51886.jpg?v=1789958041"}],"url":"https:\/\/piyonna.com\/collections\/brand-div.oembed","provider":"PIYONNA","version":"1.0","type":"link"}